Northeast Iowa Artist’s Studio Tour Expansion Project
NE IA RC&D is providing assistance with planning and implementation for the expansion of the NE IA Artist’s Studio Tour. Project goals are to expand the profile, the success, and the professional image of the Northeast Iowa Artists’ Studio Tour (NIAST) through improved coordination and marketing and to expand the tours collateral benefits for other Northeast Iowa tourist related businesses. Improved written directions and GPS coordinates have been requested by tour goers who lose their direction on the isolated gravel roads where many of the artists live. The objectives are to refine the tour’s marketing messages, expand the market area, and improve the overall tour experience.