Iowa Farmers Market Toolkit

In Iowa, many market managers are volunteer and many have been a market vendor. This Toolkit has been developed with the generous involvement of market managers from across the state. We want to thank the following managers, as well as extension, non-profit, and government agency staff, who participated in interviews and shared information to develop this toolkit. This toolkit is comprised of three distinct pieces:

The Vendor Handouts are a series of 1-page handouts intended to make being a manager a little easier. By providing a summary of information focused around a topic geared towards farmers market vendors.

The Iowa Farmers Market Manager Handbook combines broad best practices with ideas and encouragement from real Iowa farmers market managers. This place-based approach offers potential market managers and existing market managers in Iowa an opportunity to connect with colleagues from similarly sized towns, provide their boards or committees with justification and inspiration, and fuel grant applications and private sponsorships.  

The Lettuce Grow Training Series  is a series of videos recorded from past trainings that took place from 2017-2019 around the State of Iowa. Now the series is available online. Each training features an experienced market manager and vendor providing insight on farmers markets.

This Toolkit is meant to complement the existing booklet published by the Iowa Department of Agriculture and Land Stewardship and resources provided by the Iowa Farmers Market Association.

Vendor Handouts

Access the vendor handouts







Iowa Farmers Market Manager Handbook

Access the Iowa Farmers Market Manager Handbook









Lettuce Grow Training Series

Access to Lettuce Grow Markets Training Series on Youtube








Special thanks to all those that provided input into the development of the this toolkit and all the work you do for Farmers Markets in Iowa.

USDA Farmers Market Promotion Program grants (Award No. #16-FMPP-IA-0027) supported this work. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the authors and do not necessarily reflect the view of the U.S. Department of Agriculture.

Disclaimer: The information provided in this Toolkit is for educational purposes to assist farmers market management in improving their market operations. This material is not intended, and should not be used, as a substitute or replacement for individual legal, financial, or actuarial advice. Each market organization should consult a relevant professional advisor when making business decisions as appropriate.