This manual has been developed with the generous involvement of market managers from across the state. We want to thank the following managers, as well as extension, non-profit, and government agency staff, who participated in interviews and shared information to develop this manual:

Farmers Markets

Julie Ann Madden

Hours of Operation: Open Wednesdays! 2019 season opens July 10th and ends September 25th. 5:00 PM - 7:00 PM Location: Akron City Park.

Lojean Petersen

The Ames Main Street Farmers Market is truly a community event, that is excited to bring people together from the surrounding area to enjoy the bounty of the locally grown produce, delicious baked goods and beautifully hand crafted items.

Brigham Hoegh

Purchase fresh and locally grown produce, products from various craft and artisan vendors, and prepared food. Enjoy activities for kids and adults, live entertainment, a local business sponsored raffle, and free produce taste snacks for kids. Everyone is welcome. See you there!

Jane Gasperi

The Beaverdale Farmers Market is managed by a board of directors comprised of community residents who volunteer their time and partner with other Beaverdale groups to create a vibrant neighborhood. We promote the “Buy Fresh, Buy Local” movement, with vendors from Des Moines and nearby communities. Beaverdale Farmers Market is a 501(c)3 organization.

Jenn Draper

The Cedar Rapids Downtown Farmers’ Market, presented by Cedar Rapids Bank & Trust, has become one of the largest open-air markets in the Midwest. The event is produced by the Economic Alliance and averages 14,000 patrons per market. The event features nearly 200 local Iowa vendors offering an array of products from fresh produce and flowers to meats and artisan gifts.

Robin McClelland

The mission of the Clear Lake Farmers Market is to offer healthy, fresh produce and handcrafted products to consumers while building community connections and supporting the local economy.

Jodie Huegerich

Local farmers, artisans, bakers, and more! Every Thursday, June-October from 4-6pm. Find us at: 2205 College Street, Cedar Falls.

Coralville Farmers Market

Discover fresh baked goods, locally-grown produce, farm fresh eggs, flowers, jams and preserves, local honey, wine, handmade arts and crafts, and jewelry.

Alexi Groumoutis

Supporting local farm-to-table initiatives with an emphasis on organic, chemical free & non-gmo offerings as well as locally baked & hand-crafted items.

Steve McCargar

The market is open Wednesdays 3 PM - 6PM and Saturdays from 8 AM - 11 AM from May 1st through October 31st. Market is held in the parking lot directly to the north of the Oneota Co-op. There

Kelly Foss

The mission of the Iowa City Farmers Market is to provide a venue where local farmers, producers, crafters and artisans come together to provide a variety of fresh produce and related products directly to the consumer in accordance with the Iowa City Farmers Market Rules and Regulations.

Jo Lynn Pike

The summer Dubuque Farmers’ Market has been located in the Upper Main district around City Hall since 1845. Now, the market sprawls over more than three city blocks on Iowa Street and extending down 12th and 13th Streets.

Fort Dodge Farmers Market

The original Fort Dodge Area Farmers Market at the northwest corner of the Crossroads Mall. It boasts fresh fruits, vegetables, baked goods, and honey. Fresh produce. Handmade goods. Saturday mornings, Wednesday Afternoons!

Lorrie Ambrose Beaman

The Freight House Farmers Market is a vibrant marketplace, connecting and supporting local producers, entrepreneurs, and the community.

Andrea Vaage

LSI is an affiliated social ministry partner of the Iowa congregations of the ELCA (Evangelical Lutheran Church in America) and a member of LSA (Lutheran Services in America). We proudly serve people of all ages, abilities, religions, sexes, gender identities, national origins, ethnicities, races, and sexual orientations.

Kendra Vincent

Grinnell Farmers Market. Come visit the best farmers market in central Iowa. Grinnell Farmers Market is held every Thursday and Saturday beginning May 10 through October 20, 2018 in Central Park. Thursday market is held from 3-6pm and Saturdays from 10am-noon.

Dawn Ewoldt

``Hiawatha Farmers Market brings the taste of Iowa Producers to you. Market is held rain or shine. Sundays 10 a.m. - 1 p.m. from April 28 through October 27 at 10th Avenue parking lot of Guthridge Park. ``

Sarah Blunt

The Independence Farmers Market is a proud piece of the community. Connecting local farmers, gardeners, crafters and more to you, the buyer. There is always something new at the Independence Farmers Market, located next to the historic Wapsipinicon Mill at 100 1st Street West.

Tammy Neumann

The mission of the Iowa City Farmers Market is to provide a venue where local farmers, producers, crafters and artisans come together to provide a variety of fresh produce and related products directly to the consumer in accordance with the Iowa City Farmers Market Rules and Regulations.

Nikki Decker

Offering fresh local produce, farm fresh eggs, baked goods, honey, and handmade crafts. Eat Fresh, Eat Local!

Jay Moore

The Marion Farmers’ Market offers a variety of locally grown produce, fresh baked goods, flowers, homemade crafts, and much more. Stop by Taube Park on Saturday mornings and check out all the fantastic offerings that are produced right here in your own community.

Andie Donnan

The Millwork Night Market is an independent evening farmers' market that features high quality local food producers, artists, musicians, & brewers. It was founded with the mission to provide a unique nightlife & shopping experience, and to enhance the Millwork District’s mantra of live, work, play.

Greg Ruth

Open-air market that features farm fresh fruits and vegetables, homemade items, honey, flowers and plants and more. The market is held at the MRI grounds on Tuesday afternoon beginning in mid-May through late September

Jennifer DeFosse

This outdoor market boasts locally-grown fresh seasonal produce as well as a variety of handcrafted items from a variety of vendors on Saturdays from May through October and Tuesdays (June-October).

Robin McClelland

The NIFM creates an environment that promotes the sale of locally produced food and artisanal goods.

Angie Jager

The Rock Rapids Farmers Market is filled with an array of sights, smells and produce every Monday from 4-7 pm early June through late October. Vendors, located in the green space directly behind Sunshine Foods, offer a variety of products from homemade breads, pies, honey & fresh-from-the-field fruits & vegetables.

Alice Linhart

Weekly Swisher Farmer's Market, Thursdays 4:30-7 PM on empty lot west of library. NO VENDOR FEES! Closed for season. See you in June!

Tami Schlamp

Held in City Square Park, the Uptown and Fall Marion Markets offer fresh produce, baked goods, flowers, Iowa wines, and a wide variety of artisan items - all from local vendors. Grab a bite to eat and enjoy live entertainment from some of the areas finest musicians.

Eileen Schmidt

The Urbana Farmers' Market is for all to enjoy: from the local food producer to the baker to the craftsman to the customers who want fresh and local products. We also provide coffee, lemonade and doughnuts for a free will offering that is donated to a local charity or a scholarship each week. And, each week, a customer wins a basket full of goodies donated by the vendors!

Bob Shepherd

The Washington Farmers’ Market is celebrating our 31st year of a true Growers market. We pride ourselves that our vendors make, bake, or grow all the products that they sell.

DaQuan Campbell

Waterloo Urban Farmers Market is located outdoors at the RiverLoop Expo Plaza at 460 Jefferson St. in Waterloo. The market is open 8 am-noon Saturdays in 2019, from May 4th-October 26th. Produce, baked goods, artisan crafts, music, prepared foods, and more!

Nellie & Stephen Kaus

A great, personable, and family friendly market that focuses on locally grown and prepared food items with a mix of other craft vendors. Come by our market and show your support for local economies, and locally grown food!


Buffalo Ridge Orchard

It is BRO’s goal to supply vegetables, apples, and pears to the community in the most sustainable way possible. The orchard has expanded from 800 to over 3,000 trees. BRO has over 50 different types of new and classic apple varieties. In 2011 we installed our first moveable hoop house which allows us to grow greens and root vegetables in the winter and get an early start on tomatoes and extend the season for other vegetable crops.

Burrowing Owl Bakery

Based out of Iowa City, we make every tart from scratch using the finest ingredients we can afford. From local free range eggs and local organic pastured crea, to organic vegetables we grow ourselves, you can be sure you're buying something delicious and wholesome - Never an ingredient you can't pronounce!

Dan and Debbie's Creamery

Our mission is to provide the highest quality locally produced farm fresh dairy products to our community. We want to make your choice of dairy products the easy choice.

Doty Angus Cattle Company

The Doty Angus Cattle Company offers all natural, farm raised Black Angus freezer beef with no added hormones, steroids or antibiotics. Our calves are born and raised on our family farm and carefully managed with our feeding program for ultimate health and superior flavor. Our family takes pride in offering quality beef you can feel great about feeding your family.

Doty Angus Cattle Company

At Garden Oasis Farm we believe that everyone should have access to safe, healthy, and affordable food from within their own community. Putting people before profits, we hope to be a part of a much bigger food movement that educates and empowers people about the power of local and sustainably grown food. Becoming a shareholder ensures that you know who and where your food is coming from.

Grade A Gardens

We are a small grassroots company that is committed to growing the health of our customers, community, and our local food system.

Knotted Dough & Co.

I make designer flavored kringla. Flavors not usually thought of for kringla. It's moist and delicious, made fresh to order. You won't be disappointed!

Li'ili'i Donuts

Li’ili’i Donuts is family owned and operated. We moved to Iowa this past year from the islands of Hawaii. Li'ili'i is the Hawaiian word for tiny. As our name implies, we specialize in made to order, tiny donuts topped with a variety of goodies. We also offer craft coffee (Because what are great donuts without great coffee?).

Local Burrito

Our company began (and still is) as farmer market breakfast burrito stand as well as mobile food truck in Iowa City, IA. Our business model is deeply rooted in supporting the local farming community as we source as many local ingredients as we can. Our burritos combine international flavors with Mid-West simplicity--pulling inspiration from Asian and Indian cultures while creating recipes that match the Mid-west palette. We are the most sustainable frozen burrito that you consumers will find for the Mid-West market!

Matted Ink

Matted Ink was formed out of my passion for design and typography. It is rooted in my faith, my love of rural living and my passion for the great outdoors. My hope is that my products bring inspiration, intention and meaning into your home & life.

Morning Glory Farm

``Being a CSA farm means that we share the benefits and risks of growing food with YOU our shareholders. A shareholder receives fresh, local, nutritious produce grown using organic practices and the farmer receives the “seed money” at the beginning of the season when it’s needed most. The CSA model connects the people that grow food with the people that eat food!``

North Iowa Berries and More

We are Jesse and Becky Huang of Mason City, Iowa. Our berry farm is located at 19343 C 220th Street, Mason City. We use about 3 acres of our land currently for growing produce.At North Iowa Berries all of our products are grown chemical-free. We use natural organic practices such as crop rotation, composted manure, and fish emulsion when raising our crops.

Patchwork Green Farm

Patchwork Green is a ridge top farm overlooking the beautiful Canoe Creek valley several miles north of Decorah, Iowa. After market gardening for several years, we were able to purchase our 40-acre farm and quickly developed five acres into annual vegetable production. The garden is surrounded by restored prairie and oak woods, and we enjoy bordering the heirloom production gardens of Seed Savers Exchange.

Pheasant Run Farm

Pheasant Run Farm began in 1991 when Eric and Ann Franzenburg returned to Eric's family farm--a traditional Iowa farm with corn, soybeans, and a farrow-to-finish hog operation. We quickly learned that land was difficult to secure because rent prices were too high and competition for acres was fierce. So we began to supply fresh cut flowers, produce, and herbs to local markets in eastern and central Iowa!

Squier Squash & Donnelly Farms

Our mission is to provide as much local, non-GMO, chemical free, sustainably grown ``real food`` to the community as possible while being the best stewards of our resources that we can be!

Nellie & Stephen Kaus

We are a local, chemical-free produce and herb farm that offers a seasonal ``Open to the Public`` farm stand on site, CSA, and wholesale opportunities. Are you looking for some fresh, quality, and in season vegetables? Contact Us. We are here for you!


Larry Spilker

In 2010 the Farmers Market Coalition (FMC) worked with Campbell Risk Management to create an affordable Farmers Market Liability Policy to support their members.

Des Moines Public Library

The Des Moines Public Library is the bridge to a world of information and ideas for personal enjoyment and community growth.

Darlene Wolnick

The Farmers Market Coalition is a 501(c)(3) nonprofit dedicated to strengthening farmers markets across the United States so that they can serve as community assets while providing real income opportunities for farmers.

Marie Boyd

Healthy Harvest of North Iowa is nonprofit organization, led by a small part-time team, that works with a network of local food leaders across North Iowa including farm and food business owners, consumers, elected officials, community leaders, public health, educators, economic development, and more!

Iowa Alcoholic Beverages Division

The Iowa Alcoholic Beverages Commission is created under Iowa Code section 123.5 and is comprised of five members appointed by the governor subject to confirmation by the senate

Paul Ovrum

``The Iowa Department of Agriculture and Land Stewardship exists to connect Iowans with programs and information about crops, food safety standards, livestock and more. We work together with local farmers markets and Iowa farmers to continue to support the robust industry and culture Iowa has focused around agriculture.``

Healthy Harvest of North Iowa

Healthy Harvest of North Iowa is nonprofit organization, led by a small part-time team, that works with a network of local food leaders across North Iowa including farm and food business owners, consumers, elected officials, community leaders, public health, educators, economic development, and more!

Iowa Department of Inspections and Appeals

Staff in the Department is responsible for inspecting and licensing or certifying health care providers and suppliers, restaurants and grocery stores, social and charitable gambling operations, hotels and motels, and barber and beauty shops.

Iowa Department of Revenue

The mission of the Iowa Department of Revenue is to serve Iowans and support state government by collecting all taxes required by law, but no more.

Iowa Department of Human Services

Fruits, vegetables and other healthy foods can help you and your family be healthy and productive. Sometimes these healthy foods are expensive and families need extra help purchasing them.

Iowa Healthiest State

The Healthiest State Initiative is a nonpartisan, nonprofit organization driven by the goal to make Iowa the healthiest state in the nation. By engaging worksites, communities, schools, retail food, organizations, institutions and individuals, we can inspire Iowans and their communities to improve their health and happiness, and ultimately achieve our goal.

Iowa State University Extension and Outreach

ISU Extension and Outreach builds a strong Iowa by engaging all Iowans in research, education, and extension experiences to address current and emerging real-life challenges.

Julie Grunklee

Julie Grunklee


Kitchen Council

Kitchen Council is a food startup incubator designed to lower barriers to market entry for food entrepreneurs. Through shared commercial kitchen space and accelerator programming, Kitchen Council aims to increase the startup success and expand inclusivity into “the new food economy.”

Landfill of North Iowa

he Landfill of North Iowa is an integrated Solid Waste Management Facility. “We’re more than just a place to take your trash!” We are a publicly owned sanitary landfill that serves over 70,000 people in North Central Iowa. Services include the Education Center, Compost, Woodwaste, Hazardous Waste disposal, tire recycling, appliance recycling, and disposal of residential and commercial garbage.

Luther College

We work hard to get as many local ingredients locally as possible. Our chefs write menus to take advantage of the fresh fruits and vegetables that are naturally in season in the Midwest. We purchase from many local producers and even grow some of our own fresh ingredients!

Dawn Henderson

The Lyon County Extension Council, county staff and ISU Extension and Outreach staff work together to provide research-based learning opportunities for our citizens. Through this partnership, we carry Iowa State University’s land-grant mission across Lyon County.

New York Farmers Market Manual

The purpose of this manual is to provide market managers with the training and the tools they need to be effective market mangers and to overcome the many obstacles and challenges to prevent market failure.

Northeast Iowa Food Bank

Our MISSION is to provide nutritious food and grocery products to nonprofit organizations and individuals in northeast Iowa, while offering hunger education programs to the area and those in need.

Practical Farmers of Iowa

Practical Farmers of Iowa is an inclusive organization representing a diversity of farmers. Farmers in our network raise corn and soybeans, hay, livestock large and small, horticultural crops from fruits and vegetables to cut flowers and herbs, and more. Our members have conventional and organic systems; employ diverse management practices; run operations of all sizes; and come from a range of backgrounds. These farmers come together, however, because they believe in nature as the model for agriculture and they are committed to moving their operations toward sustainability

University of Iowa

Associate Professor, Community and Behavioral Health, Associate Professor, Communication Studies, Associate Dean, Graduate College

Small Business Development Center Iowa

To support the collaborative economic development of Iowa by providing entrepreneurs and businesses with individual consultation and educational resources necessary to assist their businesses to succeed.

Thriving Community Marketplaces

Mark Wall

Creating the Farmers Market Channel to share information (videos, articles, and more) for the benefit of farmers and farmers markets. National work with markets and food-related events from New York to Colorado, Washington to California. With over 30 years of experience in farmers market management, market creation (and re-creation), manager training, market association administration.

VGA Group

VGA brings people together by strengthening nonprofit organizations and producing exceptional public events.

Washington Farmers Market

Karen Kinney & Colleen Donovan, Washington State Farmers Market Management Toolkit, Retrived from

Women Food and Ag Network

Our mission is to engage women in building an ecological and just food and agricultural system through individual and community power.

Danielle Stowell

Wicked River Event Production is a Dubuque, Iowa, based company that provides event planning and production services for anything from dinner parties and weddings to corporate meetings, conferences, non-profit fundraisers, and more.

Williamsburg Public Library

The mission of the Williamsburg Public Library is to enrich people’s lives by providing information, materials, and services.

USDA Farmers Market Promotion Program grants (Award No. #16-FMPP-IA-0027) supported this work. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the authors and do not necessarily reflect the view of the U.S. Department of Agriculture.

Disclaimer: The information provided in this Toolkit is for educational purposes to assist farmers market management in improving their market operations. This material is not intended, and should not be used, as a substitute or replacement for individual legal, financial, or actuarial advice. Each market organization should consult a relevant professional advisor when making business decisions as appropriate.