26 Jan Scenic Byways Partner with Iowa Tourism Office to Launch Byway Passport Program
The Scenic Byways and Iowa Tourism Office have partnered on an exciting new promotional initiative that features the four byways the RC&D coordinates – the Driftless Area, River Bluffs, Delaware Crossing, and Grant Wood scenic byways. These four are part of a dozen scenic byways participating in the new Scenic Byway Passport program, which launched January 5, 2021.
The free digital Scenic Byways Passport encourages people to explore scenic byways and more than 100 unique attractions and destinations. Geofencing at participating locations allows travelers to check-in on the passport, earning them an entry into a monthly drawing for a prize package including an overnight stay, gift certificates and more valued at approximately $200.
Select businesses along the byways will offer deals and discounts exclusively for passholders. Each deal redemption also earns an entry into the monthly drawing. The promotion runs through December 31, 2021
Travelers can sign up for the passport at explore.traveliowa.com/byways with their email address or by scanning a QR code from posters at locations included on the passport.
“Transportation is essential to connecting people with all the wonderful things Iowa has to offer,” said Scott Marler, director of the Iowa Department of Transportation. “Our state’s scenic byways system helps travelers recognize both main roadways and roads less traveled that highlight the uniqueness of our great state.”
For questions about the Passport Program, contact Morgan Thias, RC&D Outreach and Communications Specialist.