Here are the resources mentioned in the toolkit

Events and Programs

Power of Produce (PoP)

The Power of Produce (PoP) Club is a farmers markets incentive program for children. It is offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables.

PoP Club engages children at farmers markets and empowers them to make healthful food choices. It aims to:

  • Increase family participation at farmers markets.
  • Increase vendor revenue.
  • Build healthier communities.


Link to PoP Toolkit: Minnesota Extension

PoP Club: Farmers Market Coalition

Legal and Business

Farmers Market Legal Toolkit

Whether you want to know how to farmers market or currently manage a long-established one, you face the same important question: how should the business be structured? Should the market operate as a sole proprietorship, partnership, limited liability company (LLC), corporation (for profit or nonprofit), cooperative or some other form of business?

Link to Farmers Market Legal Toolkit: Farmers Market Coalition

Point of Sale (POS) System: Obtain a POS System

Rules from Iowa Markets

Example Reports

Ames Farmers Market – Ames Main Street

The Ames Main Street Farmers Market led by the Ames Chamber of Commerce, provides a showcase for consumers to buy directly from Local Iowa vendors/producers offering seasonal fresh fruit, vegetables, meats, cheeses, arts, crafts, fresh flowers, plants and much more.

Link to: Ames Main Street Farmers’ Market 2018 Annual Report