Here are the resources mentioned in the toolkit

Events and Programs

Power of Produce (PoP)

The Power of Produce (PoP) Club is a farmers markets incentive program for children. It is offered at farmers markets throughout the nation. Each week, children ages 4 to 12 receive a $2 token to spend on fresh fruits and vegetables.

PoP Club engages children at farmers markets and empowers them to make healthful food choices. It aims to:

  • Increase family participation at farmers markets.
  • Increase vendor revenue.
  • Build healthier communities.


Link to PoP Toolkit: Minnesota Extension

PoP Club: Farmers Market Coalition

Legal and Business

Farmers Market Legal Toolkit

Whether you want to know how to farmers market or currently manage a long-established one, you face the same important question: how should the business be structured? Should the market operate as a sole proprietorship, partnership, limited liability company (LLC), corporation (for profit or nonprofit), cooperative or some other form of business?

Link to Farmers Market Legal Toolkit: Farmers Market Coalition

Point of Sale (POS) System: Obtain a POS System

Rules from Iowa Markets

Example Reports

Ames Farmers Market – Ames Main Street

The Ames Main Street Farmers Market led by the Ames Chamber of Commerce, provides a showcase for consumers to buy directly from Local Iowa vendors/producers offering seasonal fresh fruit, vegetables, meats, cheeses, arts, crafts, fresh flowers, plants and much more.

Link to: Ames Main Street Farmers’ Market 2018 Annual Report


Fundraising Letter

Link to: Example Support Letter

Metrics at your Market

Farmers Market Metrics – Farmers Market Coalition

The Farmers Market Coalition (FMC) worked with market and research partners to develop a complete evaluation & data communication system for farmers markets, known as Farmers Market Metrics (FMMetrics). FMMetrics is driven by the need for efficient farmers market management tools, that can also serve to streamline grant reporting. The scalable and customizable system is intended to maximize the utility of, and build upon data already collected by market management, while facilitating the communication of market impacts to customers, vendors, funders and other stakeholders.

Farm 2 Facts – University of Wisconsin-Madison

Empower your market or market organization by working with Farm 2 Facts (F2F), a farmers-market data collection toolkit backed by the University of Wisconsin-Madison.

Whether you know it or not, you’re already collecting data through your usual market activities; let us assist with aggregating, interpreting, and reporting that data. F2F will help you hone your decision-making, communicate with stakeholders, and secure funding. We have a one-on-one relationship with every customer, and we develop our software based on your feedback.

Designed by a team with over 30 years of experience with farmers markets. Tested in seven states. F2F works


Useful Materials: Visitor Survey Training Manual  and Visitor Survey Instructions